What has really changed the most in the New Digital Age is data.
Until 5 years ago, Communication and Marketing experts designed campaigns practically blind. Where do sales come from? From the poster at the airport, the ad in the magazine, the sampling hostess or the sponsored TV spot?
Today everything can be measured and valued.
- Media impacts
- Red carpets and events
- Social media
- Posts from celebrities and influencers
- Traffic, CPC, CPA, ROAS.
Nothing escapes from us. We analyze every action, every strategy, and every move; we value it, with an external audit, and monitor it to give it the value that corresponds to your company.
“What cannot be measured cannot be managed, and what cannot be managed cannot be improved”